Printed charts and graphs spread on a table

Cold-Start Insight Study

Measure how new users and new items enter the recommendation loop.

We study the first sessions and first catalogue items that lack history, showing where cold-start heuristics help, where they stall, and which early signals are worth collecting sooner.

Included in this engagement

  • Cold-start journey map for users and catalogue items
  • Early-signal coverage review for the first week of activity
  • Comparison of heuristic vs learned ranking on sparse histories
  • Recommendations for onboarding prompts that produce usable signals
  • Written brief plus walkthrough